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Our Past Campaigns  ↓

Putting a local spin on the iconic I ❤️ SG tee

We put a local spin on the iconic I ❤️ SG tee for our collab with DORS to show what love actually looks like here. Queueing might just be our love language.

Available in 2 fits & colourways:
• Full-coloured boxy crop in Black
• Dual-coloured oversized in White

Exclusively available at DORS till mid-September:
📍 See it IRL 250 Orchard Rd, #01-01 Design Orchard, Singapore 238905

Prefer to shop online? Now available at DORS ⬇️

We are a creative brand rooted in illustration and design, where every piece tells a story.

A creative apparel brand built on illustration and storytelling. We release intentional campaigns designed to spark creativity and connection through what you wear.

Brands We've Worked With

Not sure where to start? Illustrated or Basics? ↓

Blog: Past Collaborations

  1. Read more: Growing From The Ground Up with Ground Floor Coffee
    Growing From The Ground Up with Ground Floor Coffee

    Growing From The Ground Up with Ground Floor Coffee

    👉 A campaign collaboration with Ground Floor Coffee that was launched in Sep 2025 What does it really mean to grow from the ground up? For Hasif, i...
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  2. Read more: Somewhere Out Sunny with Drenched | Wacky Wears x Drenched
    Somewhere Out Sunny with Drenched | Wacky Wears x Drenched

    Somewhere Out Sunny with Drenched | Wacky Wears x Drenched

    👉 A campaign collaboration with Officially Drenched, launched in August 2025. Some collaborations begin with long emails and pitch decks. Ours star...
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  3. Read more: Giving A Future To Our Past with Singapore Heritage Society
    Giving A Future To Our Past with Singapore Heritage Society

    Giving A Future To Our Past with Singapore Heritage Society

    👉 A B2B collaboration with the Singapore Heritage Society. Launched in July 2025, this fundraising tee directs all proceeds to support SHS’s missio...
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