Wacky Wears & MAMA
👉 Campaign launched on 29 & 30 April 2023
The World of WackyMama is a collaboration between us and our friends from MAMA store. In the world of WackyMama, fun doesn't end with age! The campaign hopes to remind you to always tap into your childlike wonder, see the world as it is brand new and keep experiencing simple pleasures.
We tapped into MAMA's production skills to create a campaign video to capture the essence of childlike wonder. The campaign video garnered a total of 21k views.
The collection was launched in-store exclusively at MAMA and it consist of cropped boxy tees with our illustration work, full-coloured keychain as well as art prints and stickers that go along with every purchase.
Event Day & Visuals 🤳📸
The campaign was launched exclusively in-store at MAMA where people receive a walkthrough about the campaign, the illustration, and most importantly, the intent behind the campaign. We had so much fun meeting new people and talking to everyone. We are thankful to everyone who came down to support!