About Us

We’re a creative brand built on illustration and design, where every piece starts with a story and ends up on something you can wear.

Inspired by everyday moments, nostalgia, and the many ways we express ourselves, we make apparel and lifestyle goods that carry meaning – the kind you’ll want to take with you wherever life goes.

We like to keep things slow and intentional, dropping collections one campaign at a time. Each launch tells a new story, blending art and wearability in ways that feel both thoughtful and fun.

From bold illustrated tees to easy everyday basics, our goal is to spark creativity, start conversations, and connect people through what they wear.

Collaborations are also a big part of what we do. Beyond creating our own collections, we love working with brands and communities who share our love for design, storytelling, and purpose.

Every project starts with a shared idea. Whether it’s reimagining fabric waste into something new, designing merch that sparks joy, or bringing an illustration to life for a good cause. We see collaboration as a space to experiment, exchange perspectives, and create work that means something to people.

At the core, our ethos is simple: stay curious, keep it intentional, and always make things with heart.