Sometimes all it takes is coffee to heal your soul with Hellu Coffee
👉 Campaign was launched physically at Hellu Coffee on 4 to 6 April 2024
More than a beverage, coffee breaks are a way for us to reconnect with ourselves and others. And sometimes, all it takes is a coffee break to heal your soul 💛Through a limited time pop-up at Hellu Coffee, we worked together with the team at Hellu to spread this reminder at the heart of CBD ☕️
Exclusive Menu
This menu was crafted in collaboration with Hellu Coffee, featuring special items like the Honey Butter Croffle and Earl Grey Yuan Yang.
The Collection
The collection comprises of the "Coffee Breaks!" oversized Tees in 2 colourways: Heather Grey and Cream; Chubby Mugs and Art Prints - all serving as a vibrant reminder to take their well-deserved coffee break ⭐️
Campaign Visuals
The campaign visuals, including photos and videos, were created collaboratively by us and Hellu Coffee.
